A family that eats and stays together builds a great successful business together! The name Yashamm signifies hope and glory in the midst of chaos. Interestingly, the name YASHAMM includes the fathers and childrens initials of their names. Mr. Harakchand Jain started this business in a small town in Malegaon in 1970 from a small B2B shop aimed at wholesalers and retailers. Initially, a 9-yard saree was manufactured for the Maharashtrians and then started creating 6 yards saree in 2008 and this was supplied pan India. This was how the branding of the sarees and the expansion took place gradually.