Rusi B. Gimi is the founder of Outdoor Advertising in India, and started this Company in 1947 with the constant support of his wife, Zarin. They instilled strong family values in every member of the organisation, family as well as employees. The Company has grown beyond its founders dreams, but their successors continue to draw inspiration from these simple, yet dynamic individuals. The family and the Company you cant tell them apart. And thats the way itll be. A philanthropist by nature, Rusi was basically a peoples man. Zarin and he built a life in which contribution to society was strongly interwoven, and this trend is seen in the Companys continued involvement in various social welfare activities.