As the son of a life agent, Dustin Yoder knew from a young age that life insurance is important to any sensible financial plan. So he was surprised to learn that most of his fellow Millennials hadnt even considered life insurance. Dustin realized the industry had lost touch with todays buyer, and he saw the opportunity to transform how carriers connect to consumers. To realize his vision, Dustin assembled a diverse team of passionate individuals. Some were insurance veterans, and others were insurance outsiders from tech and creative backgrounds eager to bring a fresh perspective to a legacy industry. After some trial and error, the teams ingenuity and determination gave birth to Lifetime: the platform thats transformed the way life and annuity companies around the world sell products and engage their customers.