Sukhanidhi implies peace and patience leading to happiness and satisfaction. In terms of finances, it implies investing in quality stocks and having the patience to hold for the long term thus leading to wealth creation. We chose this term since this is the mindset we aspire to provide our investors through quality stock recommendations. Our ear to the ground revealed that a large number of investors make random and tip-based decisions while investing in equity. This usually results in loss of capital and the investor then shuns equity investing. In truth, equity is one of the most profitable asset classes; avoiding it will mean sub-optimal wealth build up and inability to fulfil your financial goals.