It started out as a simple observation. Saving receipts sucks. Spendgo's founder Ivan Matkovic searched to find a smarter way to keep track of spending soon evolved into a larger undertaking to create an overall better customer buying experience. Using early investments from his university professor, the sale of his roommates car and his personal funds, Ivan launched Spendgo in 2010 as a leader in customer loyalty marketing for small businesses and national brands.