In every way that matters, Abdul Kader Shaikh built the OOH industry in Mumbai. Way back in 1978, when its power of reach was less understood, he had a vision of what the industry could be. A visionary and then a businessman, over the next few decades he acquired billboards in the most iconic locations in the city. In fact, there have been instances where he had to wait for years for the one he wanted to be available. But patience was key, and this focused perseverance paid off in the end.