Rama University

Kanpur, Uttar Pradesh

The ideal candidate is well-rounded: analytical, and metrics-driven with understanding of social Media Channels, Search Engines, Ecommerce, Online Reputation and Paid Online Advertisement He/she should have expertise in teaching video production and making of videos . Past experience of handling ecommerce platforms for businesses with product catalogue of minimum 100 units The candidate should have total experience of over 0-2 years preferred. Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaigns Creative with experience in identifying target audiences and devising digital campaigns that engage & convert Up-to-date with the latest trends and best practices in online marketing and measurement Exposure to analytics tools (e.g., Google Analytics, Plum5, etc) Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns Strong analytical skills with data-driven logical thinking approach Basic understanding of Brand Positioning and PR management will be an added advantage but is not a must. Graduate/PG Degree in Mass Journalism and mass communication