Mr.R.Boovarahan is a Post Graduate in Economics with a Diploma in Electrical Engineering. He retired from the INDIAN AIR FORCE as a Junior Warrant Officer in the year of 2001 and started his own business. He ventured into book dealership for CBSE schools which he is still continuing. He honed his marketing skills by venturing into direct selling concept selling FMCG products, consumer durables and insurance. Being a person from the armed forces, discipline and honesty were his traits which he inspired others in the organisation. He ventured into the real estate market in 2007 using his direct selling skills and concepts used referral model in selling residential plots which became a great Success. Honesty and Transparency were the key strength of the organisation which enabled him to scale up the company by leaps and bounds. He is the founder, promoter and Managing Director of RAHAA ASSOCIATE LAYOUT PRIVATE LIMITED