Precision Research and Consulting Private Limited

Delhi

Precision Research started back in 1959 when the industry was just beginning. Interviews were largely conducted on a door-to-door basis. Iona Adleman started as an interviewer in the early 1970's and later became manager of Precision, which at the time was called Precision Interviewing Service. She later purchased the company for $1.00 and began running the company from a bedroom office. The company moved out of her home and into shopping centers where mall intercept surveys were conducted as an alternative to door-to-door. She later built a focus facility to accommodate the growing need for qualitative research.