We have evolved our strategy in light of the changing environment. To ensure that we deliver shareholder value, our strategy is based on taking the lead in four key areas: achieving best performance; strengthening relationships with our customers and suppliers; relentlessly pursuing operational excellence and building a winning organisation.
To achieve best performance, our focus is on the fundamentals of cash generation, cost control, improved return on capital and absolute profits.Strengthening our relationships with customers and suppliers hinges on continuing to develop our market insight to guide our quality and service as well as our innovation and product development, and delivering value through the whole supply chain and being recognised for these aspects of our offering.