Nivesh is an award-winning digital-first platform that enables independent mutual funds distributors to grow their AUM with state-of-the-art technology. Financial products like mutual funds, corporate FDs, insurance etc have extremely low penetration in India, with an untapped market of 19.5 crore households. India is not a DIY market hence mutual fund distributors will play a crucial role in deeper penetration of financial products, especially in tier 2 & 3 cities and beyond.