IKkasa

Adugodi, Bangalore

1. Write engaging and creative captions for social media posts across platforms like Instagram, Facebook, and Twitter.2. Assist in planning and scheduling social media content according to the content calendar.3. Monitor social media trends and incorporate them into content to increase engagement.4. Research and incorporate relevant keywords to optimize content for search engines.5. Assist in developing SEO strategies to improve organic search rankings.6. Track and analyze website traffic and social media performance to optimize content.7. Write well-researched and informative blog posts related to home decor, lifestyle, and product care.8. Develop content ideas that align with the brand's voice and target audience.9. Ensure all blog content is optimized for SEO.10. Write and update product descriptions, category descriptions, and other website content.11. Ensure website content is engaging, informative, and optimized for SEO.12. Assist in maintaining consistency in the brand's tone and voice across all content.13. Work closely with the marketing team to develop content strategies.14. Collaborate with the design team to create visually appealing content.15. Incorporate feedback from team members to refine and improvecontent.

1. Conduct keyword research to identify relevant and high-traffic keywords for our product categories and blog content.2. Analyze competitor keywords and performance.3. Optimize website content, meta descriptions, headers, and tags for targeted keywords.4. Ensure website content aligns with SEO best practices and guidelines.5. Create and optimize blog posts, product descriptions, and other web content.6. Collaborate with the content team to develop SEO-friendly content.7. Identify and fix technical SEO issues such as broken links, site speed, and mobile usability.8. Assist in optimizing the website structure and URL hierarchy.9. Develop and implement link-building strategies to increase domain authority.10. Reach out to relevant websites and blogs for guest posting and backlink opportunities.11. Monitor and analyze website performance using SEO tools like Google Analytics, Google Search Console, and otherSEOsoftware.

1. Collaboration:i. Work with the marketing team to align video content with brand voice and messaging.2. Video production:i. Edit and assemble raw footage into polished videos, including reels for social media, promotional videos, and other visual content as needed.ii. Incorporate graphics, special effects, and sound to enhance the final product.iii. Maintain a high standard of quality and consistency in all video content.3. Content strategy:i. Assist in developing video content strategies to increase engagement and reach on social media platforms.ii. Research trending video styles, formats, and content ideas to keep our video content fresh and relevant.4. Performance analysis:i. Monitor and analyze the performance of video content across different platforms.ii. Provide insights and suggestions for improvement based on performance data.5. Technical skills development:i. Continuously improve editing skills and stay updated with the latest video editing software and techniques.ii. Experiment with new video styles and formats to keep our content innovative and engaging.

1. Operational Strategy: Collaborate with the leadership team to develop and implement strategic initiatives for operational excellence. Design and optimize operational processes for efficiency and scalability.2. Vendor and Partner Management: Identify and onboard strategic vendors, and partners to support the expansion of our product offerings. Establish and maintain strong relationships with key partners, negotiating favorable terms and agreements. Monitor vendor performance and compliance, implementing measures to ensure quality and reliability3. Logistics & Delivery: Oversee the end-to-end logistics & delivery process, from order placement to shipment tracking to delivery, ensuring seamless execution. Optimise logistics and distribution channels to minimize shipping times and costs while maximizing customer satisfaction. Collaborate with third-party logistics providers to streamline operations and enhance delivery capabilities. Resolve any order-related issues or discrepancies in a prompt and efficient manner.4. Demand Management: Forecast demand and coordinate with suppliers and vendors to replenish inventory. Implement inventory tracking systems and procedures to ensure accuracy and efficiency5. Quality Assurance and Compliance: Establish quality assurance protocols to maintain high standards for product quality and customer satisfaction. Conduct regular audits and inspections to identify areas for improvement and drive corrective actions

1. Creative collaboration:i. Collaborate closely with founders and website developers to finalise website design.ii. Ensure design principles are incorporated into social media content.2. Design playbook:i. Conduct research on consumer preferences, industry trends, market demands, and competitor analysis to gather inspiration.ii. Gather information on emerging technologies and techniques in textile design. iii. Create the company's first design playbook.3. Finalise product designs:i. Assist in searching for new designs across product categories.ii. Support the selection of fabrics for each design, considering factors such as texture, colourfastness, and durability.iii. Coordinate with suppliers to acquire fabric samples for testing and evaluation. Finalise products based on sampling.iv. Work closely with suppliers to ensure a smooth transition from design concept to final product.v. Provide technical specifications and guidance to ensure accurate interpretation of designs during manufacturing.4. Work on branding, colour palette and trends:i. Establish and refine the startup's colour palette.ii. Research current colour trends and their psychological impact.

1. Develop business strategies by collaborating with the team to create actionable plans for expanding Ikkasa's reach in both online and offline markets. This includes researching potential retail partners, marketplaces, and distribution channels.2. Identify new business opportunities by conducting market research on home decor trends, customer preferences, and competitor activities. Suggest areas for product development or new market segments to target.3. Assist in corporate and B2B sales efforts by reaching out to potential corporate clients for bulk and gifting orders. Help manage relationships with existing partners and explore collaboration opportunities for Diwali gifting and branding initiatives.4. Support partnership development by identifying and approaching event organizers, societies, and enterprising women in communities who can act as distributors or sales partners for Ikkasa on a commission basis.5. Coordinate offline sales initiatives, such as pop-up events and stalls in societies, malls, or Diwali melas. Ensure product displays are visually appealing and aligned with Ikkasa's brand values.6. Assist with influencer and social media collaborations by researching potential influencers in the home decor space. Help manage outreach and product placements to increase visibility and drive engagement on platforms like Instagram.

1. Operational Strategy: Collaborate with the leadership team to develop and implement strategic initiatives for operational excellence. Design and optimize operational processes for efficiency and scalability.2. Vendor and Partner Management: Identify and onboard strategic vendors, and partners to support the expansion of our product offerings. Establish and maintain strong relationships with key partners, negotiating favorable terms and agreements. Monitor vendor performance and compliance, implementing measures to ensure quality and reliability3. Logistics & Delivery: Oversee the end-to-end logistics & delivery process, from order placement to shipment tracking to delivery, ensuring seamless execution.4. Optimise logistics and distribution channels to minimize shipping times and costs while maximizing customer satisfaction. Collaborate with third-party logistics providers to streamline operations and enhance delivery capabilities. Resolve any order-related issues or discrepancies in a prompt and efficient manner.5. . Demand Management: Forecast demand and coordinate with suppliers and vendors to replenish inventory. Implement inventory tracking systems and procedures to ensure accuracyandefficiency