Idea Catalyst is an SEO and thought leadership marketing company. We generate leads for businesses by ghostwriting content for their website, specializing in complex subject areas. Our client list includes Yourmechanic.com, Wellness.com and many other Silicon Valley Startups, but the majority of our clients are small and midsized companies and established startups. Our customer composition is approximately 65% B2B and 35% B2C. We begin a campaign by assembling a team that deeply understands your business and customer base; crafting a strategy for addressing the needs and concerns of your prospects through content; and producing a regular stream of thought leadership content that produces qualified leads at a low CAC. We track results carefully and are accountable for exceeding your marketing benchmarks.