FOY is a hyper-personalised Smart Beauty and Personal Care e-commerce platform with the vision of revolutionising the BPC industry with immersive experiences and innovative solutions. Our AI-backed skin tests, hair tests, AR guided virtual try-on experiences, AI foundation finder and personalised consultations with experienced dermatologists combine to create a purely hyper-personalised shopping experience. We aim to empower you with personalised product, routine and content recommendations, ensuring that you find the best fit for all your beauty and personal care needs.