ePinaka, which went live in 2020, was set up by an ex-IT employee and Director of Ahmedabad Based IT company with an aim to establish a company which will support local shops, small entrepreneurs those are running their businesses from home. This type of shopkeeper, entrepreneurs were under the heat due to shopping trend shifted from shops to online. This platform will not only allow them to reach customers those who wants to shop online but also ensures that local area economy gets a boost which will eventually result in better life style of local people.