Chordia Jewels was founded 55 years ago, with the idea that the Precious and Semi-Precious Jewellery business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality gemstones at a great value. And we didn't stop there. We also firmly believed that our customers deserved more choices, straightforward information and legendary service. We felt strongly about building a team of passionate, non-commissioned gemstone and jewellery experts who put the customer first. (We're thrilled to share that a few of our customers have even invited our experts to their weddings.