Asirvad as name indicates, started the journey of being benefactor to the society in the year of 2007. Initially concentrating in Tamil Nadu where it took early leads in attending financial needs of marginalized but highly spirited working people, it gradually spread its operational wings to other states meeting the aspirations of struggling mass. Beneficiaries were women folk, with poor and low-income group but with high ambitions. Asirvad nurtured it by providing them Income Generating Product Loans so that financial stability could be achieved and the financial stability could be sustained.
In 2015, came the watershed moment in the life of Asirvad Micro Finance Limited. It became subsidiary of Manappuram Finance Limited one of the leading NBFCs and path-breaker in gold loan business in India. Post-take over period saw spurt not only in financial growth of Asirvad but also in operational depth and introduction of vast range of products that catered to the ever- changing needs of working community.