With flagships in Paris and Bangalore, ARAKU is the first terroir-mapped coffee to also champion the worlds largest certified organic plantation in the Eastern Ghats of India. Araku Valley, in Andhra Pradesh, has proven to be excellent highlands for growing 100% Arabica coffee.
Supported by Naandi Foundation, its the first fair-trade certified homegrown coffee to bypass any middlemen and put forward an equitable system in the form of Arakunomics a model endorsed by The Rockefeller Foundations Food System Vision 2050 Prize. In 2018, the World Economic Forum shared our journey, describing how indigenous Indian farmers are fighting deforestation with gourmet coffee.