VP Marketing

Anlage Infotech

Responsibilities:

- Develop and execute strategies to promote company platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.

- Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies.

- Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself.

- Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives.

- Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for company website and blog that attracts and converts our target groups.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion.

- Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.

- Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with company.

Requirements:

- Masters degree of higher in business management, marketing, science, statistics, engineering and/or technology

- Minimum 12 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience

• Experience

  12 - 16 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  VP Marketing

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office