The Lead Generation Executive is responsible for prospecting, qualifying and generating new leads via telephone. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!
The Lead Generation Specialist is expected to:
Develop new business via telephone to introduce the Client and identify appropriate buyers within the target market.
Follow up on leads and conduct research to identify potential prospects.
Conduct a needs analysis and determine prospects pain points to determine how the client will speak to those needs.
Identify key buying influencers within these prospects to determine budget and timeline.
Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
Manage data for new and prospective clients in SAP, ensuring all communications are logged, information is accurate and documents are attached.
Prepare and analyze sales pipeline reports and dashboards.
Required experience and knowledge
Demonstrated ability to meet and/or exceed determined sales and activity quotas.
Excellent client service skills.
Excellent written and verbal communication skills.