We are looking for performance marketing with below skills:
Hands-on setting-up, scaling and optimizing performance marketing campaigns across Google, Facebook, Bing and other traffic sources
Use data-analytics to identify and improve key performance metrics – CAC, AOV, ROAS, LTV
Ensure all the user funnels are captured, targeted and optimized to drive efficiencies
Run and manage user acquisition programs, offers, deals, schemes – to entice new users and retain existing customers
Ability to scale and optimize conversion volumes, maintain/optimizing user acquisition costs
Ability continuously optimize, run A/B – multivariate tests, ad copies, content, keywords, etc,. to drive efficiencies and scale
Work with creative, content team-partners leverage the right creative to target and acquire conversions
Hands-on with app analytics, GA, ASO, Email marketing etc.
Ability to drive performance marketing budgets of 50+lacs/mo
Background
Graduates from any stream. PG in Marketing would be an added advantage
3-5 years of experience in hard core performance marketing within fashion, apparel , garments segment (preferably targeting international markets)
Ambitious, positive approach and keen ability for problem solving. Ability to work under pressures and meet deadlines
Good at excel, powerpoint and word
Remote location (but prefer candidates from Mumbai)
We would be looking for candidates from cbazaar, azafashions, utsavfashion, indianweddings, ikat, limeroad, craftsvilla, ethnicplus, kalki fashion, etc.