Should have worked in managing the Display (Banner) Ads as well as the Search (Sponsored Product Ads and Sponsored Brand Ads.)
Expertise in Search Ads, which includes ACOS and ROI management of AMS campaign at , , .uk, Flipkart, Walmart and Wayfair
Should have understanding of key words and targeting logic, negative keywords, bids, and optimization of campaign.
Should be apt at reports and analysis of the campaigns with competition benchmarking and industry standards.
Should have the knowledge of amazon and Ads terminology and metrics to measure the campaign
Should be good at observing the on-page and off-page SEO
Engage with advertisers to understand advertising goals and expectations and creating new opportunities and inspiring to pursue new ideas and possibilities
Lead cold calls and direct visits with advertisers and drives discussion using a pre-set agenda. Establish budgets, Creating & implementing the business plan to increase the sales through advertising.
Analyze account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency, drive high renewal rate and meet KPIs.
Analyze query trends and create keywords packs, bids and budget suggestions; gather and analyze data at account/campaign level and industry level.
Clearly communicate the progress of monthly/quarterly initiatives to Stakeholders by conducting monthly business review and Sale time performance reports.
Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
Work with Category, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance.
Developing promotions and excellence in execution to maximize ROI
Analyzing competitors data and search terms and creating cross competitor specific campaigns on AMS
Person will be responsible for the effective :
paid amazon marketing
Flipkart