Sr Analyst
Location: Bangalore (Hybrid)
NP: Immediate to 15 days
Exp.: 3-8yrs
Please find the JD attached for Sr Analyst/Team Lead role-
Job Description:
Understand social media platforms and the intrinsic difference in the data generated from the different channels
Ability to marry different social media analytics KPIs like sentiment analysis, channel sources, engagement etc. to create compelling data stories that answers the business needs of the client
The experience and ability to look at large volumes of unstructured social media data and look at it from a strategic lens and successfully disseminate that train of thought to the team members
Evaluate and guide the teams on building robust advanced search queries with Boolean operators and hands-on experience working on multiple social media aggregators
Strong understanding in the workings of other digital data sources like secondary sources, website data etc. to provide a holistic solution to the client
Understands how brands utilize the social media space and an understanding of how social media is used by consumers in different industries like pharma, entertainment, consumer goods etc.
Has to manage multiple client accounts simultaneously - communicating with the clients, understanding the requirements and cascading it to the team, monitor internal deadlines and making sure the deadlines are met diligently
Keeping abreast of current events to better understand user behavior (or key segments Millennials, Gen-Z, Gen-Y etc.)
Having a strong eye for detail in finding inconsistencies in output necessary for flawless client deliveries
Providing constructive criticism to the analysts to help them make improvements and also be responsible for their training and career development
Ability and experience in working under tight deadlines and willingness to extend based on business requirements
Requirements:
3-8 years of experience in executing social media analytics projects end-to-end
A master