Role
Developing social media content plans that are consistent with the clients brand identity.
Creating consistent, meaningful content on all social media platforms, including strategizing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Managing a high volume of daily social media posts.
Communicating with social media followers, including responding to queries in a timely manner.
Using analytical tools such as Google Analytics, Hootsuite Pro, Facebook Insights etc to monitor and evaluate the companys social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Manage online reviews and reputation building.
Performing other duties as and when needed.
Monitor the social media activity of clients competitors.
Research and work over appropriate hashtags relevant and required for clients brand to increase/develop social media presence.
Key Skills
One or more years of social media experience including planning and managing content in a corporate, or agency setting.
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
Should have a previous portfolio of driven results for brands you have worked upon till date.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, and other social media best practices
Pro at Instagram marketing, Facebook marketing, LinkedIn marketing and other social media platforms.
Understanding of Social media SEO and web traffic metrics
Good understanding of social media KPIs