Job Role & Responsibility:
Develop and implement effective social media strategies to enhance brand awareness and
engagement across platforms (Facebook, Instagram, LinkedIn, YouTube).
Create and schedule high-quality, engaging content tailored to each platform.
Manage and monitor social media accounts, responding to comments and queries promptly while
maintaining a professional tone.
Analyze performance metrics and generate reports to assess the effectiveness of campaigns,
identifying areas for improvement.
Stay updated on social media trends, tools, and best practices to keep strategies innovative and
effective.
Collaborate with cross-functional teams, including content creators, designers, and marketing, to
ensure cohesive brand messaging.
Use AI tools for analytics, content scheduling, and social listening to improve efficiency and
results.
Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.
Skill & Knowledge:
Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) and
their respective audiences.
Proficiency in using social media management tools (., Hootsuite, Buffer) and analytics tools
(Google Analytics, platform-specific insights).
Knowledge of SEO principles and how they integrate with social media strategies.
Ability to interpret data to refine strategies and achieve KPIs.
Creative mindset with excellent writing, editing, and visual content skills.
Knowledge of trends and developments in digital marketing and social media.
Social Media Manager Qualification:
Proven experience as a social media or in a similar role.
Bachelors degree in Marketing, Communications, or a related field.
3-5 years of hands-on experience managing social media platforms.
Certifications in digital marketing or social media strategies are a plus.