Social Media Marketing Specialist

WebSenor InfoTech

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

What does a Social Media Specialist do?

The goal is to gradually achieve superior customer engagement and intimacy, the website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of the company’s social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions

Requirements

Proven working experience in the social media marketing or as a Digital Media Specialist

Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Adequate knowledge of web design, web development, CRO, and SEO

Knowledge of online marketing and a good understanding of major marketing channels

• Experience

  1 - 6 Years

• No. of Openings

  5

• Education

  Any Bachelor Degree

• Role

  Social Media Marketing Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office