Generate, edit, publish and share daily content (original text, images, infographics, GIFs, video or HTML) that builds meaningful connections and encourages community members to take action. Oversee design of content visible on social media accounts.
Curate content from around the web on topics that the company’s target audience might be interested in.
Set up and optimize company pages within each platform to increase the visibility of the company's social content.
Moderate all user-generated content in line with the moderation policy for each community.
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Provide updates on positive consumer comments as well as concerns that need to be addressed.
Develop and expand community and/or influencer outreach efforts.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Compile reports for management showing results based on customer feedback.
Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
Researches and monitors the activity of competitors.
Basic understanding of Social Media formats and how to log-in/out, post, respond, and functions of all other related content.