What do you need to do? (Role and Responsibilities)
We are looking for an experienced Social Media Manager to handle our social media marketing. You will be responsible for handling the ideation to execution of content and campaigns for all our social media accounts. You need to have prior experience in creating social media calendars, reels, creatives using canva and short videos using any mobile or desktop video softwares
As a Social media manager, we expect you to be up-to-date with the latest algorithm changes and social media trends You should be great at thinking out of the box, be great with visual communication and have excellent people skills
Note: This role requires travelling as and where required to shoot content for reels, videos and other social media marketing purposes. While its a desk job, it would entail travel across Mumbai, including to our factory in Mira Road.
Responsibilities:
Strategizing the calendar for Instagram, Facebook, LinkedIn, Youtube and Pinterest etc.
Ideating on content and campaigns for the above social media channels and developing and executing the said ideas
Analysing the performance of all activities on a monthly basis
Reaching out to influencers to collaborate for brand marketing purpose across all the above channels
Copywriting and content writing for all social content and hashtag research
Designing creatives as and when required, creating reels and videos as and when required
Handling dms, comments, and outreach to relevant accounts on social channels
Keeping all handles up to date to reflect the brands philosophy and personality
Increase content distribution by discovering other social platforms and building for the same
Technical requirements of the role
Bachelors degree in any discipline or a 12th graduate with 2+ years work experience
Hands on experience in content creation and management
Proven work experience as a Social media manager
Designing a posts and reels for social media
Knowledge of online market