• Develop creative and engaging social media strategies.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels.
• Generate, edit, publish and share engaging content daily (. original text, guest post, photos, videos and news).
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop, Coreldraw, Adobe Illustrator, and Canva.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Oversee, plan and deliver content across different platforms.
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand.
• Form key relationships with influencers across the social media platforms.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Set targets to increase brand awareness and increase customer engagement.