Responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitor the company’s social media accounts and offer constructive interaction with users
• Create methods for finding and saving online customer reviews
• Analyse the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
Qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Able to explain complex social media data in an understandable way
• Strong problem solving skills
• Knowledge of advertising platform is required