Studio Underground is a premier production house with a presence in Uttarakhand, Uttar Pradesh, Rajasthan, and Haryana (Chandigarh, Punjab). We are empanelled with the National Film Development Corporation (NFDC) and the Directorate of Information and Public Relations (DIPR) for various state governments. Our state-of-the-art production facility in Dehradun also serves as our corporate office. We specialize in working on major projects for central and state governments, boasting an excellent track record and a strong in-house team.
Roles and Responsibilities:
A social media manager is responsible for overseeing a companys interactions with the public by implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.
Here are some key responsibilities:
1. Content Creation:
Developing creative and engaging social media strategies.
Creating content (text posts, video, and images) that aligns with brand identity.
Scheduling posts using tools like Hootsuite, Buffer, or native platform schedulers.
2. Community Management:
Engaging with followers, responding to comments and messages in a timely manner.
Building and nurturing online communities.
3. Analytics and Reporting:
Tracking and analyzing key performance indicators (KPIs) such as reach, engagement, and follower growth.
Using tools like Google Analytics, Facebook Insights, or Twitter Analytics to measure performance.
4. Campaign Management:
Planning and executing social media campaigns to support marketing initiatives.
Collaborating with other departments (., marketing, sales, customer service) to align social media efforts with overall business goals.
5. Staying Updated:
Keeping up with the latest social media trends and technologies.
Adapting strategies based on emerging trends and platform updates.