Planning and execution of branding campaigns with brand strategy and communication.
Digital and social media plans planning and execution (includes Keyword management and
planning)
Campaign execution and competition monitoring and analysis.
Developing creative marketing campaigns ideas to initiate and plan UGC-related content to
engage users and drive brand awareness.
Creating the content roadmap for knowledge sharing, live sessions, and other engagement
activities for social media handles.
Maintain frequency on social media handles to keep followers engaged and execute
boosting campaigns during product launches.
Marketing resource/assets management for product launches, video production, PR
activities, and aiding in managing and negotiating with influences, KOLs, celebrities, and
agencies.
End to end influences/KOL/agencies/vendors management. (Planning, negotiation, dealing,
etc.)
Coordinated and managed assets needed to execute BTL and PR campaigns.
End-to-End launch event/activation planning and execution.
Experience: 4-5 Years of proven experience as a Community /Marketing/Brand Manager (Community
Building/Social Media/Offline Events etc.)
Qualification & Skills: -
MBA (Preferably in Marketing)
Excellent Communication (Verbal & Written)
Experience launching community initiatives (., building an online forum. Launching an
ambassador program, creating an event series online/Offline)
Attention to detail
Ability to identify and track relevant community metrics
Knowledge of Online Marketing and Offline Marketing (BTL)