Planning and execution of branding campaigns with brand strategy and communication.
• Digital and social media plans planning and execution (includes Keyword management and
planning)
• Campaign execution and competition monitoring and analysis.
• Developing creative marketing campaigns ideas to initiate and plan UGC-related content to
engage users and drive brand awareness.
• Creating the content roadmap for knowledge sharing, live sessions, and other engagement
activities for social media handles.
• Maintain frequency on social media handles to keep followers engaged and execute
boosting campaigns during product launches.
• Marketing resource/assets management for product launches, video production, PR
activities, and aiding in managing and negotiating with influences, KOLs, celebrities, and
agencies.
• End to end influences/KOL/agencies/vendors management. (Planning, negotiation, dealing,
etc.)
• Coordinated and managed assets needed to execute BTL and PR campaigns.
• End-to-End launch event/activation planning and execution.
Experience: 4-5 Years of proven experience as a Community /Marketing/Brand Manager (Community
Building/Social Media/Offline Events etc.)
Qualification & Skills: -
• MBA (Preferably in Marketing)
• Excellent Communication (Verbal & Written)
• Experience launching community initiatives (., building an online forum. Launching an
ambassador program, creating an event series online/Offline)
• Attention to detail
• Ability to identify and track relevant community metrics
• Knowledge of Online Marketing and Offline Marketing (BTL)