We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
Responsibility
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and soft selling the product by providing support to current and prospective customers.
Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of companys social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other clients (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Requirements and skills
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing
Experience
0 - 2 Years
No. of Openings
1
Education
Higher Secondary, Any Bachelor Degree, Post Graduate Diploma
Role
Social Media Executive
Industry Type
Advertising / MR / PR / Events
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home