Social Media Executive

Big Leaf Media

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Responsibility

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

• Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.

• Set up and optimize company pages within each platform to increase the visibility of company’s social content.

• Moderate all user-generated content in line with the moderation policy for each community.

• Create editorial calendars and syndication schedules.

• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.

• Collaborate with other clients (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

 

Requirements and skills

• Proven working experience in social media marketing or as a Digital Media Specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing

• Experience

  0 - 2 Years

• No. of Openings

  1

• Education

  Higher Secondary, Any Bachelor Degree, Post Graduate Diploma

• Role

  Social Media Executive

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home