Social Media Executive Job Description
We are seeking a dynamic and experienced Social Media Executive to join our team. The ideal candidate will have 1-2 years of proven experience in managing social media platforms, developing engaging content, and implementing effective social media strategies. Additionally, proficiency in creating, shooting, and editing reel videos, along with basic editing knowledge of Canva or similar editing apps, is required.
Responsibilities:
Manage and maintain all social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Develop and implement social media strategies to increase brand awareness, engagement, and traffic.
Create, curate, and publish high-quality content across all social media channels, including reel videos.
Shoot and edit reel videos to showcase products, services, or brand stories.
Utilize basic editing skills in Canva or similar apps to enhance visual content.
Monitor social media channels for trends, insights, and opportunities.
Engage with followers, respond to comments, messages, and inquiries in a timely manner.
Collaborate with the marketing team to align social media strategies with overall marketing objectives.
Track and analyze social media performance metrics, generate reports, and provide recommendations for improvement.
Stay up-to-date with the latest trends and best practices in social media marketing.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
1-2 years of experience in social media management.
Proven track record of managing successful social media campaigns.
Experience in creating, shooting, and editing reel videos.
Excellent written and verbal communication skills.
Strong analytical skills and the ability to interpret data to drive insights and decisions.
Creative thinking and the ability to generate innovative ideas.
Proficiency in social media management tools and analytics platfo