-Develop and execute a comprehensive social media strategy.
-Create, curate, and manage all published content (images, video, written).
-Monitor, listen, and respond to users in a social way while cultivating leads and sales.
-Analyse key metrics and adjust strategies to meet business goals.
-Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
-Develop and expand community and influencer outreach efforts.
-Oversee design (., cover images, profile pictures, and blog layout).
-Design and create social ad campaigns, monitoring and reporting on their effectiveness.
-Stay updated with the latest social media trends, tools, and technologies.
-Provide regular reports on social media performance and suggest improvements.
- Proven working experience in social media marketing or as a digital media specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Adequate knowledge of web design, web development, CRO, and SEO.
Knowledge of online marketing and a good understanding of major marketing channels.
Familiarity with paid social media advertising on platforms like Facebook, Instagram, and LinkedIn.
Ability to work independently and within a team environment.
A degree in communications, marketing, business, new media, or public relations is preferred.