A Social Media Executive is responsible for managing and executing Facebook and WhatsApp marketing strategies to promote a brand's online presence, engage with target audiences, and drive business growth. Key responsibilities include:
1. Content Creation: Develop engaging and relevant content for both platforms, including text, images, videos, and graphics, that aligns with the brand's voice and messaging.
2. Campaign Management: Plan, execute, and monitor Facebook and WhatsApp advertising campaigns to achieve specific goals, such as increasing brand awareness, generating leads, or boosting sales.
3. Community Management: Interact with followers, respond to comments and messages, and foster a positive brand image by addressing customer inquiries and concerns in a timely and professional manner.
4. Analytics and Reporting: Regularly analyze campaign performance and provide insights to optimize future strategies. Prepare detailed reports on key metrics like reach, engagement, and conversion rates to demonstrate the impact of social media efforts.
5. Collaboration: Work closely with cross-functional teams, including marketing, sales, and customer service, to ensure consistent brand messaging and a cohesive customer experience across all channels.
6. Trend Analysis: Stay updated on the latest trends, best practices, and algorithm changes on Facebook and WhatsApp to continuously improve the social media strategy.
7. Innovation: Explore new features, tools, and technologies to enhance the brand's social media presence and stay ahead of competitors.
8. Budget Management: Efficiently allocate resources and stay within the allocated budget while delivering results.
9. Compliance: Ensure all social media activities adhere to legal and regulatory guidelines, as well as the platforms' terms of service.
10. Customer Engagement: Develop and implement strategies to engage with customers on both platforms, fostering brand loyalty and advocacy.
2 - 7 Years
4 Openings
1.0-3.3 Lac/Yr
Face-to-Face interview
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