Social Media Analyst

Skill On Tap

5 - 10 Years
2 Openings
Not Disclosed
Bangalore
Face-to-Face interview

Key Skills

Digital Marketing Social Media Marketing Market Research Communication Skills

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Job Description

Social Media Analytics.

Location ITPL, Bangalore (Hybrid)

Shift timing 4pm to 1am or 3pm to 12am (M-F working)

Experience :- 5 to 10+ Years

Job Description

This role primarily focuses on building best-in-class solutions for Fortune 500 clients (US Market) using primary, secondary, social & digital as the key platforms.

An ideal candidate must have exposure working across industries/verticals with a proven experience in providing cutting edge solutions that has generated visible growth to the vertical/company

Candidate will play a pivotal role in providing enhanced and customized solutions to Fortune 500 clients. Must have an unique eye for visualizing data from multiple sources (Social, digital, secondary & primary platforms) and generate data-driven hypotheses to conduct trials (POCs, POV etc.) to create overall engagement strategy.

Should have worked with all forms of Data Social, Primary and Digital across industries

Should have played a crucial role in story boarding or client pitching.

He/she would be responsible for providing solutioning road-maps to the delivery teams and the success of the solution will be considered as one of the KPI for the individual.

Stay well informed about the latest industry advancements (what is happening within the social & digital space) and think about how to capitalize on these latest trends/moments. Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business solution metrices

Experience in data processing techniques, analytical frameworks and data visualization tools

Establish a strong understanding of interests/behaviors of key customer groups/segments (Millennials / Gen-Z/ Gen-Yetc.) to build a foundation of user insights to produce actionable recommendations for better engagement for various clients.

Experience in analyzing the data from some of the pivotal tools such as Sprinklr, Brandwatch, Talkwaker, marketing and analytics tools such as Google Analytics