Role & Responsibilities:
Must have good communication skills and ability to handle clients.
Conducting on-site and off-site analysis of the site and competitors.
Using progra30s such as Google Analytics to compile regular performance reports.
Assisting the content team in the creation of high quality, informative SEO content.
The creation of on-site strategies and plans to implement it.
Contributing to the content for SEO blogs, off page descriptions etc.
Carrying out detailed keyword research according to the latest keyword strategies.
Work with engineering team to keep a close watch on all the on-page activities of the website.
Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
Paying attention to any significant Google algorithmic changes.
Review technical SEO issues and recommend fixes.
Optimize website content, landing pages
Mainly focus is towards On Page SEO
Collect data and report on traffic, rankings and other SEO aspects
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing will be an added advantage.
Review and analyze client sites for areas needing improvement.
Prepare detailed strategy reports.
Create and launch campaigns.
Improve clients 'rank' in major search engines
Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager, Google Ads & Display Networks.