SEO Specialist

SMS Consultancy Pvt Ltd

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

This type of work may be referred to as content marketing or conversion rate optimisation work and you may instead have the job title of online marketer or digital account executive.

Responsibilities

As an SEO specialist, you'll need to:

program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs

run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

write original content for webpages - tailored for the target audience

make technical recommendations to developers

constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement

engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance

drive targeted and loyal traffic to a website by community building

use social media to distribute content and encourage more external sites to link to your content - giving you more authority

develop and integrate content marketing strategies

monitor the algorithms set by the search engines to keep up to date with changes.

Salary

Starting salaries for SEO specialists are normally around £18,000 for trainees but can be as high as £28,000 at an agency.

With more experience, executive and management roles can attract salaries of £25,000 to £36,000.

Top in-house positions in London generally pay higher than agencies, with average salaries

• Experience

  4 - 5 Years

• No. of Openings

  1

• Education

  B.C.A, B.E, B.Sc, Diploma, M.C.A, Post Graduate Diploma

• Role

  SEO Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office