Roles and Responsibilities:-
- Must have minimum 3 years of relevant experience in SEO and PPC. Prior experience of working with web design and development industry will be an added bonus.
- Must be able to generate organic leads for web design and development industry.
- Good in SEO, SMO work, PPC and promotional activities.
- Expert knowledge of PPC, On Page, Off Page, White Hat and Black Hat SEO Optimization
- Must have knowledge of guest post and back link development.
- Should have worked on Google Analytics, Google Webmaster Tools to manage and maintain updates for large keyword lists
- Prepare detailed strategy reports. Generate weekly and monthly reports for all major metrics affecting lead count and keyword position on Google SERP.
- Keep pace with SEO industry trends and developments including best practices to handle Google updates.
- Review and analyze website to find areas of improvement.
- Optimize websites to rank higher for relevant keywords in Organic search results.
Responsibilities and Duties
Developing and implementing effective search engine optimization (SEO) strategies
Provide recommendations, conduct keyword research and manage strategies for content development
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Coordinating content, web design, social media, PPC marketing and other activities
Managing offsite and onsite optimization projects and reporting on performance
Review technical SEO issues and recommend fixes
Optimize website content, website structure, landing pages and paid search copy
Direct off-page optimization projects (. link-building, infographics)
Collect data and report on traffic, rankings and important SEO KPIs
Work with social media and PPC teams to optimize campaigns
Review website speed & provide improvements to the development team
Improve companies overall visibility