If you live and breathe Search Engine Optimization, we want to talk to you. We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns. The Candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
ement White Hat, ethical, healthy techniques within all strategies
ciently communicate with other marketing professionals to align goals
mizing copy and landing pages for search engine optimization
orming ongoing keyword research including discovery and expansion of keyword opportunities
arching and implementing content recommendations for organic SEO success
te content and website links for maximum optimization and search engine rankings
ute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
k, report, and analyze website analytics and PPC initiatives and campaigns
ge campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
arch and analyze competitor advertising links
lop and implement link building strategy
with the development team to ensure SEO best practices are properly implemented on newly developed code
with editorial and marketing teams to drive SEO in content creation and content programming
mmend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
larly Measure and report performance of all Search Engine Optimization efforts, and assess against goals (ROI and KPIs)
tify trends and insights, and optimize spend