SEO/SMO Executive Job Description
We are looking for a result-driven SEO/SMO executive to be responsible for working closely with the marketing team to achieve SEO/SMO objectives, measuring the success of SEO, SMO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. You will be responsible for managing all SEO and SMO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks and social media channels. You should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills.
Job Responsibilities:
Manage all aspects of SEO, SMO, & Google Analytics.
Planning, executing, measuring and optimizing marketing campaigns across SEO and SMO for the company.
Review and analyse website architecture, content, linking, and other factors to make the website more SEO compliant.
Worked with the technical team to fix information architecture and usability issues.
Audit and perform site-specific keyword research and competitive analysis to increase the number of traffic and inbound links from other sites.
Create and execute the content marketing strategies, link building strategy. online reputation management campaigns, across various online channels to help drive traffic and engagement to the website.
Conduct on-site and off-site SEO competitor analysis to analysing keywords, link building strategy and SEO techniques used by competitors.
Identifying and implementing strategies for increasing website traffic through organic search listings by following white-hat tactics only.
Link building through Articles, Blogs, Forums Link Submission Link building through Social Media sites.
Strong knowledge of social media including LinkedIn, Facebook, Twitter, YouTube etc.
Create, manage and monitor all social media platforms communications and strategies like Facebook, Twitter, YouTube,