We are looking for an SEO expert to manage all search engine optimization and marketing activities for an e-commerce venture in wellness products.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials. Perform ongoing keyword discovery, expansion and optimization
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Research and analyze competitor advertising links
- Update content and website links for maximum optimization and search engine rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize landing pages for search engine marketing
- Research and implement search engine optimization recommendations
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Familiarity with WordPress or other content management systems
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM