Job Description - SEO Specialist
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts like generating leads.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics etc.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills.
- Comfortable analyzing high volumes of data on a daily basis and familiarity with WordPress.
- Experience with other aspects of marketing, such as customer growth, branding and promotion.