Job Description:
The SEO Manager is responsible for optimizing clients online presence inorder to improve their search engine rankings and drive organic traffic to their website and work closely with technical team to meet client goals. The role requires in-depth knowledge of search engine algorithms to managing all SEO activities such as keyword research, content strategy, link building etc.
Roles & Responsibilities:
Create the SEO roadmap, identifying growth opportunities, and working with product development and other teams to prioritize opportunities and drive execution.
Conduct comprehensive keyword research to identify high-performing search terms and phrases
Assisting in content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
Perform SEO technical audits to identify URL architecture, page errors, content, navigational issues, and other factors that impact the technical performance of a website and resolve the issues
Experience in developing local SEO strategies to improve our visibility in specific geographic areas.
Monitor and evaluate search performance on various metrics like website traffic, keyword ranking,user behaviour.& engagements and other technical parameters,
Reach out to bloggers/publishers to publish content on their platforms and acquire high-quality backlinks.
Work closely with the other team members on project development, timelines, and results to meet client goal
Stay up-to-date with search engine algorithm updates and latest SEO trends.
Skills & Requirements:
2+ years of experience as an SEO manager or a similar SEO-focused role.
Excellent knowledge of search engine algorithms and ranking factors to increase organic traffic and improving SERPs.
Familiarity with SEO tools such as Google Analytics & Google Webmaster Tools, Ahref, SEO Moz, SemRush, WebTrends and other relevant SEO reporting tools
Strong analytical and problem-solving skills.
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