What will you be doing:
● Create and manage an SEO roadmap to gain a share of voice on Google Search for high-intent and high-volume searches, as well as to drive relevant traffic to the platform.
● Conducting periodic technical audits of the Company's website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, mobile friendly UI/UX), page speed, CWV (core web vitals), and so on.
● To achieve the overall SEO KPIs, collaborate closely with the cross-functional team - Product team, Category growth teams, Design team, etc.
● Monitoring the most recent SEO trends, best practices, and techniques to ensure that our SEO results are the best in the industry.
● Maintain and develop innovative content strategies to attract and delight target audiences while distinguishing us from the competition. This includes developing mobile-first content concepts that users can read, view, watch, interact with, and share.
● Collaboration with the product team to identify and implement efficient web pages on a large scale for our SEO execution.
● Exhibit strong technical expertise in all aspects of inbound marketing (Organic), as well as good inter-team stakeholder management and reporting.
● Take control of the Blog, Web, and Discussion platforms in order to execute and index them in search engines (google).
● Manage and improve the existing areas of organic campaigns (blog workflows, funnels, web, etc.).
● Take charge of off-page activities to boost DA and PA for domain and course pages, notification pages, and so on.