Office Location
Viman Nagar, Pune
Role & Responsibilities
Planning and Execution:
Develop and execute a comprehensive global content strategy that aligns with the company’s overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform’s goals, including traffic growth, user engagement, conversion, and retention.
SEO and Traffic Generation:
Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.
Social Media Strategy:
Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.
AI and Technology Integration:
Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform.
Analytics & Reporting:
Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.
Project Management and Quality Control:
Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.
Team Management:
Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.
Partner Management:
Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.
Ideal Candidate
Educational Qualifications:
Bachelor’s degree in Communications, Marketing, Finance, or a related field. Master’s degree preferred. Certifications in SEO, Content Creation, and Management are a plus.
Work Experience:
12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.