Experience & Qualification
SEO & Digital Marketing
Graduate
Job Location
Surat, Gujarat
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Optimize copy and landing pages for search engine marketing
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Communication to team and management on project development, timelines, and results
Skills Required
2-5 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) & Digital Marketing
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
Solid understanding of performance marketing, conversion, and online customer acquisition
Knowledge of ranking factors and search engine algorithms
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Bachelor Degree Preferred (Specific Course of SEO and Digital Marketing)
Experience
0 - 4 Years
No. of Openings
2
Education
B.C.A, B.E, B.Sc, Diploma, Advanced/Higher Diploma, M.C.A, M.Tech, M.Sc, Post Graduate Diploma
Role
SEO Expert
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office