As a Google Ads and SEO Expert, you will be responsible for managing and optimizing our online advertising campaigns and improving our website's visibility on search engine results pages (SERPs). You will work closely with the marketing team to develop and execute strategies aimed at increasing brand awareness, driving traffic, and maximizing conversions.
Key Responsibilities:
1. Plan, execute, and optimize Google Ads campaigns across various platforms (Search, Display, Video, Shopping, etc.).
2. Conduct keyword research and analysis to identify opportunities for SEO optimization.
3. Develop and implement on-page and off-page SEO strategies to improve website ranking and visibility.
4. Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI.
5. Stay updated with industry trends and best practices in Google Ads and SEO to ensure our strategies remain effective and competitive.
6. Collaborate with cross-functional teams including content creators, designers, and developers to align digital marketing efforts with overall business objectives.
7. Provide regular reports and insights on campaign performance and SEO metrics to team.