Required Experience & Skills
Experience of 3+ years in field of SEO
Has a great track record in growing business organically via SEO and other methods
Building strong off-page presence via creating valuable backlinks, forum posting, submitting into local listing etc
Expertise in social media marketing and advertising - building strategy, planning and publishing, listening and engagement, Analytics and improving conversions. Should have shown great results in Facebook, Instagram campaigns
Have sound knowledge of Google Ads campaigns right from understanding the customer/market/competitors, researching the relevant keywords, selecting right audience, optimizing the landing page for maximum conversion
Strong analytical skills in analysing ad campaigns, A/B testing, tracking user journey via pixels with custom events
Strong experience in content marketing - understanding customers need, content strategy, channels to target, creating brand image, content writing, creating graphics etc
Experience with website analysis using a variety of analytics tools including Google Analytics, SEMRush, UberSuggest etc
Experience working with keyword tools (Google, WordTracker, Keyword Discovery etc)
Effective in troubleshooting, SEO and ranking related issues
Bonus - Knowledge of HTML/CSS and website administrations
Bonus - experience in photoshop/after effects for creating graphics and videos
Responsibilities and Duties
Grow traffic on company website via organic mediums
Perform landscape study and complete in-depth audit of Dhanshree Gems which includes advanced technical SEO audit, on-page analysis, competitor analysis, backlink profiling, content GAP analysis, conversion rate analysis, social media presence analysis etc
Suggest areas for improvement after the audit and roll up the sleeves to implement the strategy
Perform keyword research to optimize existing content and uncover new opportunities
Participate actively in content c